Esports tournament organiser and advertising and marketing agency Alpha Esports Tech has announced a partnership with North American organisation Centric Gaming.
As a result of the deal, Centric Gaming will promote and use Alpha Esports Tech’s on-line gaming platform, GamerzArena, for activations and contests.
Related: NBA Championship winner Dion Waiters invests in Centric Gaming
The first activation sees each entities host a Fortnite tournament on the online platform. The occasion can be promoted on Centric Gaming’s social channels. In accordance with the release, Centric Gaming and its roster of competitive players will even market Alpha Esports Tech’s subscription service GamerzArena+.
Kyree Ware, Founder of Centric Gaming, commented: “We are tremendous excited for this new enterprise. It offers us the ability to offer our gamers and fans opportunities for months and years to come.
“We are a younger organisation and persevering with to grow this way permits us to broaden our content material and produce a number of tournaments to our followers.”
In October 2020, Centric Gaming announced that Dion Waiters, a professional NBA player, invested a disclosed quantity in the organisation. Despite these figures not being released, Waiters subsequently turned the organisation’s essential investor.
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Brian Wilneff, Alpha Esports Tech’s COO, added: “Centric Gaming is a young and exciting esports organisation that we are extremely excited to partner with.
“We will organise aggressive esports tournaments in the coming months for his or her fans and stay up for the thrilling and enjoyable content material we will probably be creating over the coming years. In the end, we strongly consider we can leverage Centric Gaming and their present following to draw a significant new consumer base to the GamerzArena platform.”
Esports Insider: That is considered one of Centric Gaming’s first partnerships since Waiters invested within the esports organisation. It’ll be very interesting to see how GamerzArena is promoted through Centric Gaming and what the activations will appear to be, other than simply hosting tournaments.
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